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HANJI Heritage Center
Overview
This project is an exploration of brand identity and creating visual systems.
The HANJI Heritage Center is a space for people who are interested in learning about the artistry of traditional Korean craftsmanship allowing visitors to get hands on experience creating different crafts with monthly events.
This project allowed creative freedom and discovery within myself as a Korean American, exploring my roots beyond popular culture.
Role: Graphic Design, Branding
This project is an exploration of identity and heritage in a visual space. HANJI celebrates and preserves traditional Korean craftsmanship from pottery to calligraphy. "Hanji", or handmade paper, serves as the foundation of the brand, highlighting traditions passed down from generations of Koreans.
Concept & Moodboards
